Marimekko Chucks

27 Oct

Websites for shoe companies like Nike, Keds, and Adidas have allowed customers to personalize their own shoes in recent times. Not so artistic? Never fear! Keds and Converse have been working directly with artists to make limited-edition custom footwear.

Earlier this year, Keds launched a collaborative effort with the Whitney Museum of Art and young artists. Most were recent MFA graduates, who were asked to make work for Keds inspired by Americana. Keds has also worked with established visual artists like Jenny Holzer (see below), Laura Owens and Sarah Crowner.

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Then, in September of this year Tommy Hilfiger and the Keith Haring Foundation showcased a new collection of footwear.

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The latest step in footwear innovation: Converse has teamed up with Marimekko. Marimekko Converse will be available next fall–a surefire way to put new pep in your step!

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2 Responses to “Marimekko Chucks”

  1. Tom Beidler October 27, 2010 at 6:45 am #

    Converse rocks! I worked for NikeId when they first got started and Nike owns Converse so we worked on the converseone.com site. Designing your own, although the website/builder makes it easy, is still a tricky process. Design is difficult even if the tools are available.

    Converse really hit the nail on the head with great colors and more importantly great materials. Our group was always trying to develop the process to upload images and content to put on your shoes but the stumbling block was always the copyright issue. Although the technology is available for digital printing on the materials we used for the shoes, Legal was always worried about someone uploading something the consumer didn’t have rights to use.

    Marimekko and Converse are the perfect marriage of beautiful patterns and killer shoes!

Trackbacks/Pingbacks

  1. Marimekko Chucks (via hellosinki!) « Finland on 3 Pix a Day - October 27, 2010

    […] Websites for shoe companies like Nike, Keds, and Adidas have allowed customers to personalize their own shoes in recent times. Not so artistic? Never fear! Keds and Converse have been working directly with artists to make limited-edition custom footwear. Earlier this year, Keds launched a collaborative effort with the Whitney Museum of Art and young artists. Most were recent MFA graduates, who were asked to make work for Keds inspired by American … Read More […]

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