I just learned that Marimekko has been used numerous times on the HBO show “Sex and the City.” Various Marimekko patterns have been featured throughout the years in Carrie’s apartment like the curtains in the photo on the left. (I believe that this pattern is Maija Isola’s Appelsini, but I couldn’t find a larger picture or credit information.) In Season two, Carrie wore a Marimekko bikini. In season four, episode Ring a Ding Ding, Carrie wears a colorful Marimekko dress.
Moreover, Marimekko appeared on the silver screen again earlier this year. (A previous post shows Marimekko wallpaper on the set of the movie In the Mood for Love, 2000.) In the latest Sex and the City movie, Carrie’s new black and white curtains are Maija Louekari’s Aarre, Finnish for “treasure.” Below is a picture of this popular design on coffee mugs.
FYI: Maija Louekari received her undergraduate and graduate degrees from TAIK (now known as Aalto University) where I will be studying this next year.
Credit: Aarre mugs from Marimekko.com.
The woman who ushered Marimekko’s initial wave of popularity in the United States is none other than Jacqueline Kennedy. In an effort to expand her wardrobe beyond Paris couture, the future First Lady purchased several Marimekko dresses from a shop in Cambridge, Massachusetts. At the time, Marimekko was an unknown design firm in the United States. One of these shift dresses made its way to the cover of Sports Illustrated in 1960, offering a casual view of Jacqueline Kennedy and catapulting Marimekko to success in America.
Credit: Picture of Sports Illustrated’s December 1960 cover with President JF Kennedy and Jacqueline Kennedy from SI.com.
Today, the Marimekko brand is still synonymous with Finnish design. I have seen Marimekko everywhere in Helsinki from a tablecloth at a market stand to a dressy tunic worn at a fashion show. Below is Miss Finland 2009, Essi Poysti, representing her country with a Unniko Marimekko hat and dress. Credit: Miss Universe Pageant 2009 from MissUniverse.com.
Lastly, I found this gem of a video. I’m not sure where this service is offered, but I will keep you posted!
Readers, if you’ve seen Marimekko in a movie, tv show, or anywhere else, please let me know!